Start The ShowLance Kidwell has lived on the emerging edge of internet since the mid-nineties. He is a web application developer, marketer, publisher and writer who remains more interested in where the web is going than where it has already been.

You can read Lance's blog at muddylemon.com. At muddylemon.com, Lance writes about business, coding, culture and the future. Some of his most popular posts include Depression, Burn Out and Writing Code, Creating Effective Landing Pages, an Introduction to A/B Testing for Landing Pages and the more philosophical essay, Life is short.

As a web developer, Lance has shown a keen interest in product development, new media marketing and data based decision making. He has created a fleet of bots and scripts that turn the flotsam and jetsam of the modern internet into actionable intelligence. Lance is also involved in creating consumer facing properties on the web that exhibit innovative customer engagement features and have been rewarded with organic and viral growth. 

To contact Lance, you may wish to try contacting him on twitter - @muddylemon. You may also use the contact for on this site or email Lance directly at lance@muddylemon.com.