Everyone loves the story about how a scrappy upstart changed the color of a button on its landing page and suddenly increased its conversion rate by 200%. Stories like that make for a great headlines.Lance Kidwell in Introduction to A/B Testing for Landing Pages
When your livelihood depends on what you can do with your brain, fighting depression and the fatigued fog that swirls around it is a frightening battle.Lance Kidwell in Depression, Burn Out and Writing Code
There is a time for promotion and there is a time for communication. When your customers invite you to talk with them, I recommend you respond.Lance Kidwell in How To Find New Customers Online
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